Children's Shoes Video Brief

Client brief

Knight-Higgs Shoes makes designer footwear and is about to launch its first footwear for children. They want to create a short promotional video to use on websites. You have been asked to produce the video and update their website to match. The video must last between 20 and 40 seconds and be aimed at an audience of between the ages of 8 and 14. The video needs to be ready for the launch of the new range in five weeks’ time.

The video must include:

•             Shots of the footwear range

•             The name, logo and contact details for the company

•             Shots of the target audience in the street with the product

•             A range of different camera angles, shots and movement

•             A minimum of four clips

•             Background music that is up-to-date and appeals to children.

For the website create a sample homepage that:

·         Reflects the style and choices in the video

·         Reflects the company / brand identity